Everhome Suites Brand Launch
In 2020, Choice Hotels launched a new construction midscale extended stay hotel brand: Everhome Suites.
The brand launch was in direct response to the renewed interest and momentum WoodSpring Suites brought to Choice’s entire extended stay portfolio, while meeting the forecasted demand and segment growth. The objectives were to create awareness and generate buzz around the new brand to drive franchise sales leads as well as position Choice Hotels as a leader in the booming extended stay segment.
Building off Hank Nathan’s several years of experience in the hotel industry, including spearheading efforts on other successful brand launches as well as mergers and acquisitions, HSN PR led the plan development and execution of the Everhome Suites brand launch. This included crafting the announcement cadence, briefing book for executives, key messages, press release, tough Q&A, as well as media outreach and assisting in media roundtable and groundbreaking events. Through its efforts, HSN PR secured an exclusive story in USA Today’s Money section to break the news of the brand launch.
Media Stories
Exclusive: Choice Hotels leads firms launching products, services that may defy recession
“Choice Hotels plans to announce Monday that it’s launching a new mid-priced extended stay hotel chain called Everhome Suites that it says can perform well even if the economy slows or heads south – a big drawing card for franchisees. The first outlet is scheduled to open in Corona, California, in 2021, and another 12 are set for the Los Angeles and Austin, Texas, areas over the next couple of years.” – USA Today
* Also featured on the front page of the money section in the Jan. 28, 2020 print edition
Choice Hotels Breaks Ground for First Everhome Suites in Corona, CA
Choice Hotels International, Inc. (NYSE: CHH) today introduced Everhome Suites, a new-construction midscale extended stay brand offering with customizable, apartment-style accommodations that empower guests to adapt their environment to the way they live and work during longer-term stays.
5 Takeaways From the Year’s Largest Hotel Industry Conference
“The customer at this segment we believe has been under-served,” Pacious said. “This brand is targeted at the heart of midscale, so we’re looking at the value-conscious customer who is really looking at apartment-style accommodations … so that when they get into the space they can adapt it to the way they want to live their life and the way they want to work on the road. The idea is for them to continue their routines while on the road.” – Skift
* Also featured in outlet’s daily email blast
Choice Hotels Launches New Extended Stay Brand, Everhome Suites
ROCKVILLE, Md. — Yesterday, Choice Hotels International, Inc. introduced Everhome Suites, a new-construction midscale extended stay brand with customizable, apartment-style accommodations designed to empower guests to adapt their environment to the way they live and work during longer-term stays.
Choice Hotels Intros Extended Stay Brand—Everhome Suites
ROCKVILLE, MD—Choice Hotels International Inc. has introduced Everhome Suites, a new-construction midscale extended stay brand offering with customizable, apartment-style accommodations that empower guests to adapt their environment to the way they live and work during longer-term stays.