National Safety Council Creates First-of-its-Kind Campaign to Improve Workplace Safety

In June 2022, NSC spearheaded a global movement of employers across all industries to reduce the risk of top injury on the job.

Musculoskeletal disorders (MSDs) are the most common workplace injury, impacting both employee wellbeing and business efficiencies – and the world’s top employers are taking action.

One year after announcing a historic partnership with Amazon, the National Safety Council (NSC) unveiled the first-of-its-kind MSD Pledge to reduce MSDs by 25% by 2025. To date, more than 100 of the world’s leading organizations – from Boeing and United Airlines to Concentra and John Deere – have joined this commitment. Together, these companies represent more than 2.6 million employees across every major continent.

Building on its work with NSC, HSN PR served as the principal communications strategist for this initiative, directing the development and execution of all media-related components, as well as coordinating a hybrid in-person and virtual event at the National Press Club in Washington, D.C. The MSD Pledge launch was attended by more than 750 people, including representatives from major global companies and media from CNBC, Reuters, Business Insider and the Seattle Times, as well as industry publications. Shortly after the successful MSD Pledge launch, HSN PR led communications efforts for the inaugural Safety Innovation Challenge at the 2022 NSC Safety Congress & Expo in San Diego, California, which spotlighted six leading technology firms from around the globe as they presented new MSD Solutions.

Media Stories

Amazon signs a new safety pledge

The next step in its five-year, $12 million partnership with the nonprofit National Safety Council, the pledge is a commitment to reduce musculoskeletal risks and injuries by 25% by 2025. Also known as MSDs, musculoskeletal disorders are ergonomic injuries like back, shoulder and wrist pain that are often caused by repetitive movements, awkward postures or heavy lifting. More than 15 companies have signed on to the MSD Pledge, including Amazon, United Airlines, Cummins and John Deere.

More companies join NSC Pledge to Reduce Workplace Injuries by 25% by 2025

In an effort to address Musculoskeletal disorders (MSDs), which are the most common workplace injury, the world’s top employers are taking action under the leadership of the National Safety Council. The group launched the MSD Pledge three months ago in collaboration with Amazon and now reports that more than 100 leading organizations have made a commitment to create safer outcomes for millions of workers worldwide by reducing MSDs by 25% by 2025.

NSC and Others Pledge to Reduce Workplace Injuries

June is National Safety Month. This year, the National Safety Council (NSC) and more than 15 other organizations are pledging to improve worker safety.

EHS On Tap: The importance of MSD prevention

On episode 127 of EHS On Tap, Corinne Towler, director of the National Safety Council’s MSD Solutions Lab, and Emily Prentice, senior research associate for the MSD Solutions Lab, talk about new research on musculoskeletal disorder prevention

Safety Innovation Challenge launches

Robots, exosuits, wearable posture sensors and AI-powered ergonomics were all featured tech at the first Safety Innovation Challenge held Sept. 22 at the San Diego Convention Center. The event was put on by the National Safety Council (NSC) MSD Solutions Lab in collaboration with Safetytech Accelerator to seek out ways to prevent musculoskeletal disorders (MSDs) in the workplace. MSDs are the most common workplace injury and represent the leading cause of worker disability, involuntary retirement and limitations to gainful employment.

New York lawmakers pass bill limiting used of worker productivity quotas in warehouses

Amazon has previously said it has made safety a greater priority within the company, including introducing programs that aim to educate employees on how to avoid workplace injuries. “It’s a misconception that Amazon has quotas. We do not,” said Heather MacDougall, Amazon’s workplace safety head, at an event with the National Safety Council on Thursday. “We are committed to ensuring that performance expectations and safety operations can coexist.”