Collaborating to Reduce Workplace Injuries

In 2021, the National Safety Council (NSC) partnered with Amazon to solve the most common workplace injury: musculoskeletal disorders.

The five-year, $12 million corporate contribution was the largest in the history of NSC. The goals for the partnership launch were to position NSC and Amazon as global leaders committed to reducing workplace injuries, highlight NSC as a leading nonprofit resource, and inspire other potential members and organizations to join and advance this important workplace mission.

HSN PR played a key role in the partnership launch execution, including developing the media strategy, key messages, tough Q&A, internal announcements, and emails to key stakeholders, as well as media outreach in tandem with Amazon. In addition, HSN PR helped coordinate the launch announcement press conference with the NSC CEO and an Amazon executive, which was attended by ABC News, Associated Press, Bloomberg, CBS News, CNBC, CNN, Financial Times, NBC News, New York Times, Reuters, TIME, Wall Street Journal, and Washington Post.

Media Stories

Amazon joins multimillion dollar partnership to combat common workplace injuries

The National Safety Council and Amazon announced a partnership Thursday aimed at cutting musculoskeletal injuries, common workplace injuries including sprains and tears, hernias, carpal tunnel syndrome and back pain.

Amazon launches workplace-safety pledge, acknowledges it ‘has work to do’

The e-commerce giant contributes $12 million to the National Safety Council to conduct research and develop technology to reduce musculoskeletal disorders stemming from a frequent type of injury in its warehouses.


NSC Partners with Amazon to Battle MSDs in Unique Collaboration

“Going to work should be a positive, rewarding, and safe experience,” Lorraine Martin, president and CEO of National Safety Council said. “We are grateful for the generous support of Amazon to help companies around the world solve this important issue while fueling our nonprofit mission to keep employees safe in the workplace.”

Amazon to spend $12 million on workplace injury partnership

Amazon created a $12 million workplace injury initiative in partnership with the National Safety Council aimed at researching and reducing the most common workplace injuries, the council said Thursday.

‘Proactively taking the lead’: NSC, Amazon partner to curb MSDs

Itasca, IL — In an effort to help employers and workers mitigate the risk of musculoskeletal disorders and develop techniques to prevent these injuries, the National Safety Council is teaming up with Amazon to establish new research, technology and processes as part of a five-year partnership to combat a leading cause of workplace injuries.

Amazon and National Safety Council Create First-of-its-Kind Partnership to Solve the Most Common Workplace Injury in the U.S.

SEATTLE and ITASCA, Ill., June 10, 2021 /PRNewswire/ — Today Amazon (NASDAQ: AMZN) and National Safety Council (NSC) announced a five-year partnership to invent new ways to prevent the largest category of workplace injuries in the U.S., musculoskeletal disorders (MSDs). Amazon and NSC have been working together for months on this first-of-its-kind collaboration.