Miami Super Bowl Host Committee Partnership

Ocean Conservancy was the official Ocean Partner of the Miami Super Bowl Host Committee for Super Bowl LIV.

This presented a tremendous opportunity for Ocean Conservancy to work with local, regional and national partners to increase Ocean Conservancy’s brand awareness, tap into and connect with new audiences, and develop meaningful and lasting partnerships with local, state and federal elected officials, stakeholders, community groups and other nonprofits. This also presented a great opportunity to recruit new donors from a wide range of people.

HSN PR served as the lead PR and marketing strategist for the project, which yielded unprecedented results for the organization, including new board members, corporate partners, NFL league office, team and player partners, funding, conservation impacts and elevating its brand profile. HSN PR secured hundreds of media stories that generated over 1 billion impressions, including in outlets such as ABC News, Associated Press, CNN, Forbes, FOX Sports, Miami Herald, and all the Miami TV stations.

National Media Stories

NFL players team up to promote ocean conservation

Working with the NFL allows the Ocean Conservancy to “broaden the message,” given the scale and scope of what’s happening in the world’s oceans, George Leonard, the organization’s chief scientist, told ABC News.

Conservancy Pairs With Disabled Vets And Big Football Game For Super Ocean Cleanup Jeff Kart

Veterans Day was celebrated earlier this week in the United States. Earlier this month, a group of disabled vets were among those helping clean up 4,000 pounds of trash from the ocean and remote islands near Key West, Florida. It’s part of an effort by the Ocean Conservancy to remove and divert 54 tons of waste from the state’s coasts and waterways. And if that doesn’t sound important enough, it’s tied to the Super Bowl.

NFL star helps clean up during Super Bowl Week

Arizona Cardinals Running Back Kenyan Drake teamed up with Ocean Conservancy to help clean up the beaches of Miami during Super Bowl week.

Can the Super Bowl go zero waste?

“There really is no bigger stage than the Super Bowl to bring folks around the conversation,” says George Leonard, the chief scientist at the Ocean Conservancy, which has been serving as an advisor for conservation projects surrounding the game.

Kenyan Drake wants to change the trajectory of his family in free agency

“The first thing I did when I got back here was to get with Ocean Conservancy and give back to the city that gave so much to me. Ocean Conservancy had a 54 ton goal, which we were able to reach yesterday at historic Virginia Key Beach Park.” – Arizona Cardinals and former Miami Dolphins running back Kenyan Drake

49ers’ Mostert surfed his way on long wave to NFL success

“Surfing was very important simply because it helped me get away from, you know, the stuff that was on the inland,” said Mostert, who partnered with Ocean Conservancy this season to support ocean health for the “My Cause My Cleats” campaign.

Regional/Local Media Stories

Miami Super Bowl Host Committee Launches Super Bowl 54 Environmental Initiative On Earth Day

MIAMI (CBSMiami) — When Super Bowl 54 comes to Miami in 2020, members of the Miami Host Committee are committed to leaving a positive environmental legacy on South Florida.

Kaleb McGary brings awareness to killer whales’ plight: ‘Why would you want to let that disappear?’

Therefore, it was probably a no-brainer of a decision when the Ocean Conservancy approached McGary’s representation to partner up the league’s My Cause My Cleats campaign. My Cause My Cleats allows players to wear custom cleats that support a cause or initiative for one game. The Ocean Conservancy, a non-profit environmental advisory group, partnered with six NFL players this year, including McGary. McGary’s specific cause within the Ocean Conservancy’s mission was to bring awareness to protecting and saving the endangered orcas — also commonly referred to as killer whales — in the Puget Sound.

Volunteers gather in Virginia Key to participate in International Coastal Cleanup day

VIRGINIA KEY, FLA. (WSVN) – South Floridians made their way out to Virginia Key on Saturday to pick up trash along the beach.

The volunteers cleaned up the ocean shore in Key Biscayne to do their part on International Coastal Cleanup Day.

Miami loves football and fishing. Here's how Super Bowl 54 will combine the two

The host committee, led by Mike Zimmer and Rodney Barreto, this week announced an official partnership with Ocean Conservancy that grants the D.C.-based non-profit a forum of unprecedented scope.

Kenyan Drake describes playing against 49ers' elite defense | NBC Sports Bay Area

Arizona Cardinals running back Kenyan Drake joins Scott Bair to discuss facing the San Francisco 49ers this season and their Super Bowl LIV matchup with the Kansas City Chiefs.

My Cause, My Cleats: Lions players wear their hearts on their shoes in epic way

“I think it’s a big factor in our lives that people take it for granted and don’t realize how much a little thing like what they’re doing to the world, like plastic, you don’t realize how long it takes to break that down,” he said. “If (we) can prevent little problems like that, it’ll just create a domino effect. That was the main reason why I wanted to do it. It’s really a huge factor in our life.”